You will save a lot of time and money if you do the right things in the right order. To get high rankings in Google’s regular results as quickly as possible, do the following things.
Step 1: understand the concept of search engine optimization (SEO)
Read the chapter “The basics” to learn how search engine optimization will help you to increase your sales. You will save a lot of time if you understand the basic concept of search engine optimization before you start.
For example, it is important to know that a single spam element on your website can destroy all of your other activities.
Step 2: choose your keywords carefully
Take some time to find the right keywords for your website. The most obvious keywords usually aren’t the best keywords for SEO.
It is not important that your website is ranked for popular keyword that many people search for. It is important that your website is ranked for keywords that attract targeted visitors who will buy something on your website.
Step 3: optimize your web pages
Optimizing your web pages is important if you want to get high rankings on Google and other
search engines. Backlinks and social mentions are important, but the content of your web
pages is the foundation of your rankings.
Step 4: get good backlinks
If more than one page is relevant to a keyword, the page with the best backlinks will get the
highest ranking. Backlinks are an important ranking signal in the algorithm of Google, Bing
and other search engines.
Step 5: check your results
When you have done all of the above, you can use the Ranking Monitor in SEOprofiler to find
out how search engines rank your website. Note that it is not important that your website has
high rankings for all possible keywords. Your website must have high rankings for the right
keywords that lead to sales.
Search engine optimization is not about getting high rankings for popular keywords. Search
engine optimization is about getting high rankings for keywords that deliver buyers to your
website.
Additional step: optimize your Google AdWords ads
Google AdWords ads can be a good addition to your organic search engine optimization
campaign. If you do it correctly, Google AdWords can bring your website a lot of new
customers.
If you do it wrong, Google AdWords can cost you a small fortune without delivering good
results.
Checklists help you to get things done
At the end of each chapter, you will find ‘Checklist’ page. That page contains the things that
you should do to work as efficiently as possible.
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